Recently I have had a couple requests for an undbraded “How To” document for Purlem. Your wish is my command.  The PURLs | Personal URL Marketing document gives you step-by-step illustrated directions on every feature Purlem has to offer. The Purlem brand has been removed from the document to allow our white-label users to provide this to [...]

I recently had a client use the Purlem Import API to not only create PURLs on the fly, but also redirect to their PURL microsite.  Seems very obvious, but is a very interesting use of the API that I have not thought of. My client uses an external system to run his outbound marketing campaigns. [...]

Other Personal URL applications have a hard time recognizing accent characters.  But now Purlem is completely compatible with all accent characters such as À í or ú. Although you are not able to use the accents in URLs themselves, they can be used in Purlem’s dashboard, landing pages, and results. Just one small step for programmers, one [...]

Today Purlem’s WordPress plugin was accepted by wordpress as one of their official plugins.  You can now download the Purlem’s Personal URL WordPress plugin directly from wordpress. It’s a good day for PURL Lovers!

Recently I had the opportunity to do an interview with Nick Devine (The Print Coach) over in the UK. We spoke about Personalized URLs – PURLs – and how they apply to the printing industry. We start by discussing the basics and then continue with what makes a successful PURL campaign, and how exactly printers [...]

Today I made an upgrade to the Password Protection Page.  Purlem now allows you to customize the password page with text and images. To activate Password protection, click on the ‘Security’ tab in the landing page menu bar. When you turn ‘Password Protection’ to ON, you will now see a text editor that you can [...]

A couple weeks ago I had the pleasure of doing an interview with “The Print Coach” Nick Devine about PURLs.  http://theprintcoach.com.  Nick is a renowned printing business expert in the UK.  Below is a transcript of our conversation together.   Nick Devine: Hello everyone.  This is Nick Devine from The Print Coach.  And welcome to this [...]

Introducing the new Purlem Personalized URL WordPress Plugin!  Now you can combine the power of WordPress with Purlem for the ultimate PURL Campaigns! Download Plugin

I’m giving a new marketing strategy a try.  I’m calling in the PURL Campaign-In-A-Box.  The campaign is targeted towards printers who have not jumped into the PURL game yet.  For a selected group of these printers, I’m going to offer a complete PURL Campaign for FREE. Here is how it will work. Purlem is going [...]

I received a few requests to have a Refer-A-Friend feature for Purlem.  The beautiful thing about Purlem is that it is built around a simple API.  What this means is that it is extremely easy customize Purlem to fit your needs.  The sky is the limit! So although Purlem does not have a ‘Refer-A-Friend’ or [...]