I’ve been on an idea kick lately. I’m not sure what it is, but I feel like I have 10 different ideas swimming through my head, and I think there all awesome! Before I started Purlem, I had a problem – I had entrepreneurial seizures all of the time. (Hats off to Michael Gerber from [...]

Yesterday I launched a remarketing campaign powered by Google adwords.  Remarketing lets you show ads to users who’ve previously visited your website as they browse the Web. In other words, if somebody visits Purlem’s home page, and leaves without making a signing up, they will begin to see ads for Purlem as they browse the [...]

For the last several months I have been slowly chopping away at creating a book about PURL Marketing, and today, it is complete! The reason for writing the book was to provide marketers with an actionable, step-by-step guide to create PURL campaigns. I have found that there is so much content out there touting just how [...]

A few months ago I read Arik Hanson’s post - 7 tips for working out of coffee shops.  I commented on Arik’s post… Given the increasing popularity of coffee shop workers.. I have always thought it would be a good idea to create a “private” or “urban country club” type of coffee shop. Something in-between a [...]

I just finished reading Why Churn is SO critical to success in SaaS by David Skok. I have always been aware of Churn, and it’s impact it has on a business that has a monthly revenue model, but it is something that I have largely neglected to pay attention to over the years. Mark MacLeod, Partner at Real Ventures, [...]

Heading out to our home in Breckenridge, CO with my parents.  This is what I call a mobile office!

Last night I shared a drink (and some delicious oysters) with Ajay Goel - founder of JangoMail. JangoMail is an email marketing platform that Ajay has grown into the multi-million dollar company it is today. When networking in the Chicago startup scene, it often seems like a “lifestyle” business is sometimes laughed at.  There are so many [...]

One of the most critical elements of a successful Personalized URL (PURL) campaign is the offer.  It’s critical that you give your customers/prospects a good reason to respond to your message.  Typically the offer is a small gift, or entry to a competition.  Whatever it is, it should be attention grabbing and relevant to your audience. You [...]

QR Codes come up in conversation with prospects and customers quite often.  Usually the conversation starts with something like… Do QR Codes work?  My answer – It depends. (I know, I hate that answer as well!) A recent study by comScore found that 6.2 percent of the total mobile audience, scanned a QR code on their [...]

My brother is getting married tomorrow. We had the rehearsal dinner yesterday, family party tonight, and wedding tomorrow.  It’s a three day event!  It is great to catch up with family that you only see once every couple years.  I am truely blessed with a great and loving family. All the family time doesn’t leave much room [...]