Approximately 37,000 direct mail pieces were sent to STAPLES Business Depot customers. One half of the list received a a letter with personalized content and the other half received a started letter without any personalization. In the personalized letter, the recipient was offered a gift based on their past purchase history, a description of the [...]
A recent CMO Council survey identified the following benefits of personalized communication: Makes offers more relevant and meaningful to the prospect (53%) Builds [a] closer, more intimate relationship with the customer (43%) Increases campaign effectiveness and yield (40%) Increases the company’s overall marketing effectiveness (38%)
It is important to track your campaign’s results. PURLs provide an efficient, immediate, and accurate way of measuring not just responses, but overall performance of the campaign. With PURLs you have access to real-time tracking of who visited their PURL, when they responded, what they viewed, and what they have shown interests in. Information collected [...]
Is there a way to link Personalized Urls to job security? Yes! says David LaBonte in his book Shiny objects marketing. David recalls how they were developing a series of programs to help a traditional printer expand its list of services, one of which was personalized mailings. However, the sales people were having 2 problems, They weren’t [...]
PURL email responses are your 24/7 marketing & sales team. These emails are a very powerful way to provide instant and relevant follow up information to your visitors. The purl emails are triggered to automatically send based on PURL landing page activity, and are commonly used to: Notify the purl visitor that their information has [...]
“Remember that a person’s name is to that person the most important sound in any language.” Dale Carnegie “How to Win Friends and Influence People”
Most email marketing platforms allow you to upload a spreadsheet of contacts. In that spreadsheet you would include a column called “PURL.” Then you can add the PURL column as a custom/new field. Now that your email platform knows each contact’s PURLs, you can pull each contact’s PURL into the landing page just as you [...]
Purlem Releases Joomla Extension
Want to give your landing page visitor’s personalized directions form their home to your business? This is a great way for businesses selling to a local audience to make their message more personal and relevant. By using PURLs and Google Maps API it is extremely easy to do! Visit Purlem’s support page to see a quick [...]
A QR Code is square barcode that can be scanned by a smart phone’s camera and take the user directly to their PURL Landing Page. The QR Code bypasses the need for the user to actually type in the PURL itself. Sounds trivial, but the increased buzz and attention given to QR Codes over the [...]
