A Personal URL (PURL), is a unique and personalized Web address created especially for each recipient of your direct mail or email marketing campaign.
Example: mikejones.yoursite.com

Some reasons to user PURLs…
- Increase response rates.
- Track ALL responses from your promotional pieces.
- Customize web pages for every one of your prospects.
- Measure the effectiveness of individual campaigns.
- Know who your most valuable prospects are.
- Quantify results previously immeasurable.
- Maximize subsequent campaigns.
- Convert responders’ preferences into revenue.