I was just introduced to Augmented Reality today. My initial thought was “Well thats great.. but your going to look goofy wearing those glasses everywhere you go!”  But you don’t have to!  There are already iPhone apps being developed that allow you to view augmented reality through your phone.  Imagine the use in conjunction with yelp.  You point your phone down a downtown street full of restaurants, and you see reviews of each restaurant magically appear. I don’t  know. Maybe that would never catch on.  I would probably rather just look at a google map for that.

But what I’m more concerned with is how you can use this as a marketing tool.  How is augmented reality going to take form in the future, and in what ways could it be used to market your product or service? And could it be used somehow with Personal URLs? Well this will give me something to think about for a while!

Check out how Esquire used the technology:  http://www.esquire.com/the-side/augmented-reality