I created this PURL (personal URL) campaign for one of my clients:

View at: http://pizzapurl.com/Joe.Smith

The pizzeria already has good success sending tri-fold mailers to people that are new to the neighborhood. The mailer offers the receipient a free medium pizza.

Now the pizzeria would like to take it one step further with a Personalized URL.  The PURL (as seen above) asks the visitor to enter his email to recieve the Free Pizza coupon.  By doing this, the pizzeria will have a nice collection of email addresses to add to their marketing database.

They could even take it a step further and allow the visitor to place an order right on their PURL!  But lets not get carried away!

Client: Private Country Club (name is confidential)

Campaign Goal: The client already has a list of prospects and their emails from a previous on-site promotion. Now the goal is to collect the mailing addresses and golfing habits of these same prospects so the country club can continue to send them relevant solicitations in the future.

Strategy: Send a an email with a Personalized URL (PURL), that will direct the prospects to a website that welcomes them by name. The call to action will be a “braded gift” from the country club, received after filling out an online survey. When the prospect visits their PURL, they will be guided through a series of questions regarding their golfing habits. At the end, they will be asked to insert their mailing information so the club can send the gift.

Execution: The email sent to the prospects was sent in plain text and contained the following copy:
Dear Mike,

As a past guest of __________, I would like to present you with a free “” of the . We have created a short photo tour of our spectacular courses. To view the tour please go to:http://____________.com/Mike.Jones

Results:
440 Prospects received the email
157 Visited the PURL (35.7%)
110 Completed the survey and submitted their mailing address (25%)

Purlem now allows you to automatically create new Personalized URLs through your landing page form.  Now anybody that requests information through your site, can be forwarded to their web page personalized specifically to them.  It would also allow you to conveniently insert new contacts into your PURL campaigns from your site.

This is accomplished with Purlem’s API.  Before you begin using Purlem’s API you will need to do two things:
1) Request an API Token from Purlem.
2) Inform Purlem of the website where the form will be hosted.

With an active API account, you simply have to have the form on your website submit the information to Purlem’s API, and the contacts will be inserted into the appropriate campaign.

Learn more on the forum here: Personalized URL Forum