I have been talking with some collegues lately about  the buying cycle for those that utilize (or are thinking of utilizing) personalized URLs.  The general consensus.. its long!

My target market is printers and small business owners that can benefit from using PURLs.  Often, they stumble across Purlem doing a search for “Personalized URLs” after they hear some of the amazing statistics that are out there.  They give Purlem a try, like what they see, then have to pitch this to either their boss or client.  (Takes a few weeks at least).  Then the their boss/client approves and they have to come up with a campaign that utilizes the PURLs.  (This could take a 2-6 months).  Then when they finally have a campaign ready to go they will purchase their PURL application.

From my experience, from the point that somebody researches PURL applications, to the actual point of purchase can be several months.  Life would be much easier if everybody that stumbled across Purlem would just go ahead and purchase it right away!