I’m giving a new marketing strategy a try.  I’m calling in the PURL Campaign-In-A-Box.  The campaign is targeted towards printers who have not jumped into the PURL game yet.  For a selected group of these printers, I’m going to offer a complete PURL Campaign for FREE.

Here is how it will work.

1. Purlem is going to provide  the creative and technology involved with running a PURL campaign.
2. Purlem will also provide in-store promotional items to increase awareness.
3. The printer ‘s only responsibility and cost is to print and mail postcards to their clients who can benefit from PURLs.

The goal of this campaign is two-fold.

One… to introduce PURLs to the printer’s customers and develop new business.

Two… to allow for printer’s to become comfortable using PURLs with virtually no risk.

Here are my initial ideas for campaigns:

(Click on image to view actual landing page)

Feedback is welcome!