Purlem’s First Publication: Digital Express – PURL Marketing From The Ground Up

PURL Marketing from the Ground Up Recently I had the opportunity to do an interview with Nick Devine (The Print Coach) over in the UK. We spoke about Personalized URLs – PURLs – and how they apply to the printing industry.

We start by discussing the basics and then continue with what makes a successful PURL campaign, and how exactly printers can benefit from this technology.

The interview was featured in the June 2010 edition of “Digital Express.”