The design of your PURL landing page has one goal – to get the visitor to act upon something. The action could be to fill out a survey, download a file, pint off a coupon, you get the idea…

You have about 8 seconds to give your PURL visitors a compelling reason to stick around.  Use the tips below to create a PURL Landing Page that encourages your visitors to take action.

• Personalize the page to the visitor by using their name and other relevant information.
• Make sure the offer stands out and is above the fold -  Weather it is to take a survey, fill out a contest entry, download a white paper or schedule a free consultation.
• Limit the number of pages. A microsite should be between one and five pages.
• Remove all navigation or links that can take the visitors away from the offer.
• Keep a strong, consistent design theme. – The main headline, offer, and overall look should match the promotional piece that drove them to the site.
• Only ask for information you need and will use. – The less information you ask from the visitor, the better.
• Remove anything that is not necessary.  Only show parts of the site that will drive conversions of the “maybes.”
• In a 5 second test, could someone tell what tour page was about?