I’m typically not a sci-fi fan, so I went to see Avatar last night with low expectations.  Really, just wanted to see it for the new 3D technology before it left theaters.  But I left extremely impressed.  I would go as far as to say it is the best movie I have seen in years. Even my wife, who I had to drag to the movie, thought it was great.

But what I really thought was intersting about the success of Avatar is how they utilized Web 2.0 technologies to promote their brand.  They of-course had Twitter and Facebook pages. This is standard for every movie today.  But they took it a step further by reinventing the online preview with Adobe Air, and a MTV webcast with James Cameron himself.  The premier was even broadcast online on ustream.

But where is the personalization?  Couldn’t a movie such as Avatar really knock it out o the park with some quality 1:1 marketing techniques?  I think we will soon see movies start to market this was as 1:1 marketing hits main stream….