John Cassidy over at Duplicates INK was nice enough to share some of the PURL campaigns they have been working on.  If your looking for a company to really help take your PURL campaign to the next level I’d highly recommend Duplicates INK.

2011 Liberty Campaign
The 2011liberty is still active and is doing well so far 3.2% response rate and 80% survey completion rate (Data Enrichment)
www.johncassidy.2011liberty.com

LandStealsnc Campaign
Landstealsnc.com deal the purl had a 4X lift in response rate from Static
www.johncassidy.landstealsnc.com

Some other Demos
www.marty-thomas.happyinksuites.com
www.marty-thomas.inksuites.com
www.marty-thomas.yourinksuites.com

I’m giving a new marketing strategy a try.  I’m calling in the PURL Campaign-In-A-Box.  The campaign is targeted towards printers who have not jumped into the PURL game yet.  For a selected group of these printers, I’m going to offer a complete PURL Campaign for FREE.

Here is how it will work.

1. Purlem is going to provide  the creative and technology involved with running a PURL campaign.
2. Purlem will also provide in-store promotional items to increase awareness.
3. The printer ‘s only responsibility and cost is to print and mail postcards to their clients who can benefit from PURLs.

The goal of this campaign is two-fold.

One… to introduce PURLs to the printer’s customers and develop new business.

Two… to allow for printer’s to become comfortable using PURLs with virtually no risk.

Here are my initial ideas for campaigns:

(Click on image to view actual landing page)

Feedback is welcome!

I created this PURL (personal URL) campaign for one of my clients:

View at: http://pizzapurl.com/Joe.Smith

The pizzeria already has good success sending tri-fold mailers to people that are new to the neighborhood. The mailer offers the receipient a free medium pizza.

Now the pizzeria would like to take it one step further with a Personalized URL.  The PURL (as seen above) asks the visitor to enter his email to recieve the Free Pizza coupon.  By doing this, the pizzeria will have a nice collection of email addresses to add to their marketing database.

They could even take it a step further and allow the visitor to place an order right on their PURL!  But lets not get carried away!

I created this demo personalized URL page  for a client that is going to be pitching the technology to Cruise Ships.  Thoughts? Comments?

You can view the site here: http://cruisepurl.com/Mike.Jones