Trying to decide the best way to mail your  personalized url postcards can be very overwhelming. There seems to be a million different options. The short answer is to let your printer handle the mailing. Most print shops have mailing services, and if they don’t, they know somebody who does. From my experience, you can plan on paying $80 – $150 to have your printer prep your mailing to send to the postoffice. Preping includes Address verification/NCOA certification/Cass certification & Presorting.

Benefits of mailing through your printer is that they understand how to get the lowest possible mailing rate with the postoffice. Chances are you will make the mailing service fees back in the amount you will save on postage. For example, if you were to mail a standard size (4″x6″) postcard, you would normally pay the full first class postage rate of 28¢. But a printer can usually bring that price down to 23¢ using their mailing services.

The only time to consider using standard postage (as opposed to first class) would be when you are sending postcards that are larger than 6 inches long by 4-1/4 inches high. In this case it you could save up to 10¢ per card mailing standard. The two big drawbacks of using standard mail typically will take an additional 10-15 days to deliver, and it is not undeliverable addresses are not forwarded or returned. A typical mailing will have 8% undeliverable addresses, so it is valuable to know which addresses these are for future mailings.