Today I was asked this question by a potential client.  Thought it was interesting. Q: Are PURLs becoming ‘has been’ technology? A: “The only technology that I see overtaking PURLs would be QR Codes.  They have had some success in Japan, but its going to be a while before it is commonplace here in the [...]

With Purlem it is easy to place Personalized URLs (PURLs) into a Microsoft Word document. When you export your contact list from Purlem, you can use that file with Microsoft Word’s ‘Mail Merge’ feature to automatically add PURLs to your documents.  Learn more with this video:

Just launched a new website to help connect Variable Data Printers with Customers: http://printvdp.com. The project started out as a resource to help connect my clients with printers. I had such a great response that I decided to make the resource public through PrintVDP.com. If you have ever had a Variable Data print job quoted [...]

Purlem now has an extensive library of video tutorials to walk users through every process of creating a sophisticated Personal URL (PURL) campaign. Video tutorials have also been integrated into the Personal URL Dashboard.  Links to the personal url video tutorials will automatically appear throughout the dashbaord for all new account holders.  They will not [...]

Purlem just went under a major remodel.  Not much will change from the user’s point of view.  But the code has been refined and drastically shortened.  This will create a much faster user experience and improve usability.  From a development point of view, future updates will also be much easier to accomplish. Always feels good [...]

As many of you know I have been spending the last year traveling around the Country.  Every 13 weeks my wife and I pack up and move somewhere new.  We recently arrived in San Francisco…  I have to say.. I think this is my favorite office yet.

Below is a collection of Personalized URL Case studies I have found through various sources on the internet over the past year.  Great for sparking new, creative ideas for your PURL campaigns. Finland Fitness Club – See how a Fitness Club in Finland used Purlem to get a 22.3% response rate. Variable Thinking’s PURL Cast [...]

Purlem goes international with this personalized URL (PURL) case study. A Fitness Club in Finland used Purlem to track the responses of their marketing campaign to old gym members.  (Members that were once members, but have let their membership expire).  The goal of their campaign was to simply reach out to these members and offer [...]

I have been talking with some collegues lately about  the buying cycle for those that utilize (or are thinking of utilizing) personalized URLs.  The general consensus.. its long! My target market is printers and small business owners that can benefit from using PURLs.  Often, they stumble across Purlem doing a search for “Personalized URLs” after [...]

Effective today, Purlem’s Personalized URL platform has reverted back to its original pricing; $199/mo for Pro and $79/mo for Plus. The reason for the change is the new subscriptions drastically dropped since we raised the prices a few months ago.  Reverting back to the old prices will hopefully pick up new subscriptions.