When I first started Purlem I remember saying – I hope people know that when they cancel I take it personally! Now, of course I was just trying to be funny, but there was definitely some truth in the statement.  Purlem is my baby, and when somebody cancelled their account, I couldn’t help but to feel a [...]

I often hear marketers express frustration having to deal with multiple tools when executing their integrated marketing campaigns.  Sometimes I’m asked for advice on managing multiple platforms, and I say – We’ll I guess that’s why you have a job! The biggest problem comes from keeping contacts and results in sync across the multiple platforms. [...]

A couple of days ago I had a great conversation with a good friend and mentor Erich Moor. Erich is always staying on top of new marketing trends, and I have him to thank for introduce me to PURLs.  If Erich didn’t come into my life, Purlem simply would not have existed. Thanks Erich for [...]

A couple weeks ago Daniel Burstein reached out to me for a quick interview.  Burstein was doing some research for a blog he was writing on Personalized URLs.  His questions and my answers are below: Q: When would you recommend marketers use pURLs? A: PURLs are a great tool for any marketer using email marketing or direct [...]

We know that personalization works, but is it creepy?  This is a conversation that comes up quite often.  Companies want to use personalization in their marketing because they see the case studies and statistics that prove it works.  They want a piece of the cake, but the fear of being creepy holds them back. The fear of [...]

I recently had the pleasure of working with the guys at Studiowide Ltd from Liverpool.  When they asked me to be a part of creating their PURL landing page, and sent me their design, I was blown away.  What a creative way to cut through the clutter and provide their prospects with a campaign they will never [...]

At first glance, QR Codes in Emails might seem like an oxymoron.  Why in the world would you want to put a QR Code in your email that would require the recipient to break out their cell phone to scan the computer screen?  Just give them a link for god’s sake! However, if your email has any chance [...]

Nearly all my friends and family (from my generation) have chosen a white-collar profession. This weekend I was having a conversation with my bother-in-law and a close family friend about Purlem.  I look up to both of them as not only being outstanding husbands and fathers, but both are also extremely driven and have a brilliant business [...]

Following huge success with their personalized URL and landing page service, Purlem.com today announces an exclusive partnership with American Printer Magazine. For Immediate Release Chicago, IL – Purlem.com has already made its mark on the marketing landscape with its unique personalized URL and landing page service. Taking this concept one step farther down the path [...]

As a Startup begins to grow it is crucial to pay attention to where and how you are spending your time.  After reading Do More Faster by David Cohen and Brad Feld, it is something that I have been paying more attention to.   Below is an excerpt from the book that I wrote down and force myself to look at every [...]