The visitor to your PURL Landing Page should know within 5 seconds of visiting what your exactly offering. To test this use the five second test. Have somebody (preferably somebody in your industry) take a look at your landing page for 5 seconds then take it down. Ask them what the website was all about. [...]

It’s an entirely different experience when a mobile phone is used to visit a Personalized URL (PURL).  The visitor is likely on-the-go, and the time you have to grab their attention is even quicker.  Mobile phone users are more likely to be looking to accomplish something specific and get out quickly.  So it’s your job, [...]

Did you know that it’s possible to use Photoshop’s Variables to add PURLs and QR Codes to your promotional pieces? Well you do now!  And believe it or not, it’s actually easy! It can be very expensive to have a printer pull in variable content into your promotional pieces. By using this technique, you can [...]

Objectives: We wanted to create a customised landing page and individual purls for each of our contacts as part of a discounted price we were offering to selected clients. We aimed to distribute these purls through email to over 8,000 clients, so that they would read www.salessummit2011.com/firstname.lastname By uploading the same contact list into both [...]

Objective: To acquire at least one new heating and plumbing company in seven of Roto Rooter’s core markets. Results: This was our most successful company acquisition campaign to date. We mailed 800 heating gand plumbing companies with sales over $1MM. Overall 30 companies responded (3.75% response rate) — half of these responses came from the [...]

Here is the thing with creative – I have seen both full color, black & white, html emails, and plain text-emails all pull in amazing results.  It is up to you to determine what is most appropriate for your audience, and the only way to find that out is by testing. So I’m not going [...]

The design of your PURL landing page has one goal – to get the visitor to act upon something. The action could be to fill out a survey, download a file, pint off a coupon, you get the idea… You have about 8 seconds to give your PURL visitors a compelling reason to stick around.  [...]

The offer is the second most important part of a marketing campaign (after the list). People are always looking for an offer they can’t refuse. There are two crucial aspects to get right in your offer: A clear and simple message. A compelling reason to respond. The right buzzwords. The “clear and simple part is [...]

The Perfect List The perfect mailing lists are the lists that pull in the mind-blowing response rates you read about in the case studies. You know… the 30-40% response rates.  These response rates do exists, I’ve personally seen them, and they all have one very important thing in common – the perfect list. The perfect [...]

Campaigns that utilize relevant graphics and text commonly see a 2-5X lift in response rates. – PODi Response Rate Report http://www.caslon.net/Knowledge-Base/Reports/Response-Rate-Report-1123/View-details.html